Marketing Strategy in Building Brand Image and Strengthening the Foundation of Sharia Bank

Purpose: The aim of this study is to examine marketing strategies in building brand image and strengthening Islamic banking foundations. Theoretical framework: research focuses on Marketing Strategy by using the theory (Kotler & Armstrong, 2008) that as a process which companies create value for customers build strong relationships with customers, capturing from return And mix concept (Product, Price, Place, Promotion, People, Process, Physical Evidence) so strategy carried out certainly builds brand. Design/methodology/approach: method used qualitative grounded approach. Data collection techniques are interviews, questionnaires, literature studies documentation SWOT analysis technique. Findings: results show strength factors greater than weaknesses opportunity smaller threats, Banks have potential grow develop, can be implemented Diversification Strategy. Research, Practical Social implications: offers banks able foundation banks. Originality/value: provides academic contributions regarding images bank